Related: How to Create a Brand Identity in 6 Steps In the next buyer persona example, created by Inalign, you see how a brand can shape its persona to relate to more specific product offerings. Instead of sticking to bullet points, you can add a first-person story to your persona to bring your character to life. The persona includes a fictional first-person statement that shares Han-sung’s perspective. As you put together your buyer persona, you may want to add details from your research to give factual credibility to your descriptions.Īnother way to use first-person statements to craft a buyer persona is seen in this example published by Juny Lee on LinkedIn. Then, they included actual quotes to add a bit of reality to the world of their fictional character. To help create their buyer persona, the company interviewed customers and prospects. The persona also offers something extra to help you fully understand the frustrations of their target customer they include quotes from actual customers. The details help you visualize the process she goes through when buying shoes. In just a few short blurbs, you can understand that she is busy, on a budget, and in need of quick, simple solutions.Ī buyer persona by Indie Game Girl also uses short blurbs to help you get to know its target customer, Brandi. In this buyer persona example published on, you can get a good idea of who Rachel is by learning about her background, lifestyle, and challenges.
In the first of our buyer persona examples, you can see that a persona doesn’t necessarily need to be long in length to strongly convey a message. Instead, you can focus more on who the person is in their day-to-day life and how they make individual purchasing decisions.
While you should include work details in a B2C buyer persona, you don’t have to share as much information about their roles and responsibilities as you would with a B2B buyer persona. In this case, you are selling directly to a customer – an individual who is using their own money and discretion to make purchasing decisions. Let’s start by looking at a few B2C or business-to-customer buyer persona examples. To highlight them, we’ll look at marketing persona templates for both B2B and B2C organizations. While the basics of most buyer persona examples will be the same, there are small differences that can make a big impact. You can see which information you may want to add or reorganize to build a more useful buyer persona. By looking at what other businesses use, you can decide which format might be best for you and your company. Now, we are going to dive deeper into that topic and look at specific buyer persona examples that other companies have created. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content.